Increasing the usage rate is most important when:
A) the only profitable segment is the brand-loyal heavy user.
B) there is a sufficient number of brand-loyal light users.
C) there is a sufficient number of variety-seeking heavy users.
D) there is a sufficient number of variety-seeking light users.
E) segmentation is not profitable and mass marketing is the intent.

Question

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The Answer of Increasing the usage rate is most important when:
A) the only profitable segment is the brand-loyal heavy user.
B) there is a sufficient number of brand-loyal light users.
C) there is a sufficient number of variety-seeking heavy users.
D) there is a sufficient number of variety-seeking light users.
E) segmentation is not profitable and mass marketing is the intent.

Increasing the Usage Rate Is Most Important When