The interaction of the individual service provider with the customer may be the key element in the firm's entire marketing strategy. This is an explicit recognition of which characteristic unique to business services?
A) simultaneous production and consumption
B) lack of ownership
C) nonstandardized output
D) inability to stockpile
E) the dominance of intangible elements
Correct Answer:
Verified
Q21: A hybrid offering sales capability can best
Q22: From the following list, identify the item
Q23: In the production and sale of industrial
Q24: Service variability is a unique service characteristic.
Q25: Buyers of business services often experience difficulty
Q27: In evaluating the quality of a service,
Q28: Research indicates that manufacturers typically earn a
Q29: When the marketer emphasizes reductions in staff,
Q30: Demand for services is rarely steady or
Q31: In evaluating service quality, customers focus on:
A)empathy.
B)responsiveness.
C)assurance.
D)reliability.
E)all
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