The sales, marketing, and service functions are part of ____________.
A)CRM
B)analytical CRM
C)operational CRM
D)collaborative CRM
E)Transactional CRM

Question

Quizplus · Accepted Answer

The sales, marketing, and service functions are part of operational CRM, which focuses on automating and streamlining customer-facing business processes. Operational CRM includes tools for managing customer interactions such as sales automation, marketing automation, and customer service automation. Analytical CRM focuses on using customer data to gain insights for business decisions, collaborative CRM focuses on integrating customer interactions across multiple channels, and transactional CRM focuses on automating specific interactions such as online purchases. The functions described in the question are better suited to operational CRM.

The Sales, Marketing, and Service Functions Are Part of ____________