Many major Super Bowl sponsors have their digital media teams at the ready so that they can leverage opportunities throughout the game. This is known as:
A) noise.
B) co-creation.
C) media management.
D) real-time marketing.

Question

Quizplus · Accepted Answer

Real-time marketing involves brands reacting and engaging with significant events or consumer interactions as they happen, often through social media or digital channels. During the Super Bowl, companies prepare to leverage any opportunities that arise during the game to engage with the audience instantly.

Many Major Super Bowl Sponsors Have Their Digital Media Teams