Cindy and Ashley recently opened a local candy store.They considered the entire market of candy eaters as their market.Which targeting strategy did they use in choosing a target market for their store?
A) Market segmentation
B) Undifferentiated approach
C) Differentiated
D) Concentrated
E) The marketing-mix approach

Question

Quizplus · Accepted Answer

Cindy and Ashley used an undifferentiated approach, as they considered the entire market of candy eaters as their target market, without segmenting them based on different characteristics or needs.

Cindy and Ashley Recently Opened a Local Candy Store