Andrew opened a fast-food restaurant on the corner of First and Main Streets in a small town.He named the restaurant The Hamburger Place.He offered one type of hamburger (a juicy homemade hamburger),for which he designed a marketing mix for the entire hamburger-eater market in town.What approach did he use in choosing a target market?
A) Market segmentation
B) Target market
C) Differentiated
D) Undifferentiated
E) Marketing-mix

Question

Quizplus · Accepted Answer

Andrew used an undifferentiated approach by targeting the entire hamburger-eater market with a single marketing mix, without segmenting the market into different groups.

Andrew Opened a Fast-Food Restaurant on the Corner of First