Danielle owns a frozen yogurt shop.She has decided to focus her marketing efforts on health-conscious customers.Danielle is using the ____ approach.
A) differentiated
B) undifferentiated
C) concentrated
D) target market
E) marketing-mix

Question

Quizplus · Accepted Answer

The concentrated approach focuses on a specific market segment, in this case health-conscious customers, and tailors the marketing efforts towards them. This is the most effective approach for Danielle as it allows her to specialize and differentiate herself from competitors.

Danielle Owns a Frozen Yogurt Shop