When Coca-Cola decides to develop a new product,it creates the product itself,determines the price the new product will sell for,decides how to distribute the product to consumers,and develops a promotion campaign to inform the market of the new product.Coca-Cola has created a(n)
A) marketing strategy.
B) consumer market.
C) undifferentiated approach.
D) market segmentation.
E) marketing mix.

Question

Quizplus · Accepted Answer

Coca-Cola's actions indicate that they are engaging in the development of a marketing mix. The marketing mix refers to the set of actions and tactics that companies like Coca-Cola use to promote their products in the market. This includes product development, pricing decisions, distribution strategies, and promotional activities.  So, Coca-Cola's decision to create the product itself, determine pricing, distribution, and promotion, all fall under the marketing mix strategy.

When Coca-Cola Decides to Develop a New Product,it Creates the Product