When Popeyes Louisiana Chicken decides on brand names,package designs,sizes of orders,and flavors of sauces and recipes,it is controlling which element of marketing mix?
A) Price
B) Distribution
C) Product
D) Promotion
E) Chicken

Question

Quizplus · Accepted Answer

The product is the tangible item being sold, including its name, design, packaging, size, and flavor. In this scenario, Popeyes is making decisions about these specific elements of their product, indicating that they are controlling this aspect of the marketing mix.

When Popeyes Louisiana Chicken Decides on Brand Names,package Designs,sizes of Orders,and