The inconsistent nature of services can be used by marketers to their advantage.

Question

Quizplus · Accepted Answer

Marketers can use the inconsistency of services to differentiate their brand from competitors, highlight areas of superiority or distinguish their offerings from other similar services in the market. For instance, if a cleaning service guarantees to provide a consistently high standard of cleaning, but most other competitors in the market have mediocre quality, then that cleaning service can position itself based on quality superiority.

The Inconsistent Nature of Services Can Be Used by Marketers