The knowledge gap pertains to the difference between a firm's perceptions of customers' expectations and the service standards it sets.

Name: The knowledge gap pertains to the difference between a firm's perceptions of customers' expectations and the service standards it sets.
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Question

Quizplus · Accepted Answer

The knowledge gap refers to the difference between a firm's perception of customers' expectations and the actual expectations of the customers.

The Knowledge Gap Pertains to the Difference Between a Firm's