In which of the following cases would centralization of the advertising function be a disadvantage?
A) when an advertiser wants to maintain a consistent brand image across markets
B) when an advertiser wants to keep control of its brand message and image
C) when a product is categorized as a "high-technology product" with universal appeal
D) when conditions in the various markets differ widely
E) when a company wants to cut costs
Correct Answer:
Verified
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