Which of the following is TRUE of a company that consolidates with an agency for its advertising?
A) Consolidation helps the company in achieving cost-efficiency.
B) Consolidation helps the company in adapting its image for each country uniquely.
C) Consolidation helps the company to project the multiple images it wants to portray.
D) Consolidation enables the company to have multiple brand identities throughout the world.
E) Consolidation lowers the company's leverage over its agency.
Correct Answer:
Verified
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