Which of the following is one of the nine principles of Positioning Advertising Copy Testing (PACT)?
A)Require agreement about how the results will be used in advance of each specific test.
B)Adhere to the consideration that an advertising stimulus should be exposed only once.
C)Provide controls to increase the biasing effects of an exposure context.
D)Use a convenience sample.
E)Provide a single unique measurement to adequately assess an ad's performance.

Question

Quizplus · Accepted Answer

This is one of the key principles of PACT, as it ensures that all parties involved in the testing process have a clear understanding of how the results will be used and what decisions will be based on them. This helps to prevent any misunderstandings or disagreements later on. The other options are not principles of PACT.

Which of the Following Is One of the Nine Principles