_____ tests are used in order to determine whether an ad or commercial conveys the meaning intended.
A)Day-after recall
B)Recognition
C)Inquiry
D)Comprehension
E)Portfolio

Question

Quizplus · Accepted Answer

Comprehension tests are used to measure whether an ad or commercial successfully conveys the intended message to the audience. It seeks to determine whether the audience understands the message and its intended meaning. Other options such as day-after recall, recognition, inquiry, and portfolio tests may be used for different purposes in advertising research, but do not specifically measure message comprehension.

_____ Tests Are Used in Order to Determine Whether an Ad