An index number of 100 means that the
A)use of a product is proportionately greater than average in a segment.
B)market segment being analyzed is average.
C)use of a product is proportionately less than average in a segment.
D)probability of wasted coverage is 100 percent.
E)probability of success in the market is 100 percent.

Question

Quizplus · Accepted Answer

An index number of 100 means that the market segment being analyzed is average. This is because index numbers are a way to compare data to a baseline or average. An index number above 100 means that the data is above average, while an index number below 100 means that the data is below average.

An Index Number of 100 Means That the