Which of the following situations offers an advertiser the least attractive marketing opportunity?
A)high brand development index (BDI) and high category development index (CDI)
B)high brand development index (BDI) and low category development index (CDI)
C)low brand development index (BDI) and high category development index (CDI)
D)low brand development index (BDI) and low category development index (CDI)
E)high survey of buying power index and high brand development index (BDI)

Question

Quizplus · Accepted Answer

A low Brand Development Index (BDI) indicates that the brand's sales potential in that market is weak, and a low Category Development Index (CDI) suggests that the overall category's potential is also weak. This combination offers the least attractive marketing opportunity because it indicates both the brand and the category are performing poorly in that market.

Which of the Following Situations Offers an Advertiser the Least