If media coverage reaches people who are not sought as buyers and are not potential users, then it is referred to as
A)rate differentials.
B)pass-along audience problems.
C)excess frequency.
D)waste coverage.
E)weighted exposure.

Question

Quizplus · Accepted Answer

Waste coverage refers to media coverage that reaches people who are not part of the target audience or potential users, leading to a waste of resources and budget. It can happen due to incorrect targeting or due to media channels that have a broad reach but may not be relevant to the product or service being marketed.

If Media Coverage Reaches People Who Are Not Sought as Buyers