To determine the potential for sales of coffee, as opposed to a specific brand, in a particular market area, a company should use the
A)brand development index.
B)category development index.
C)survey of buying power index.
D)Dow Jones sustainability index.
E)consumer price index.

Question

Quizplus · Accepted Answer

The category development index (CDI) measures the potential for sales of a specific product category in a particular market area, regardless of the brand. This would be more appropriate for determining the potential for sales of coffee, as opposed to a specific coffee brand. The brand development index (BDI) would be more appropriate if the company already had a specific brand of coffee they wanted to promote. The survey of buying power index, consumer price index, and Dow Jones sustainability index are not directly relevant to determining the potential for sales of a particular product category in a market area.

To Determine the Potential for Sales of Coffee, as Opposed