Helios Inc.has a low market share for its Achilles range of running shoes in the South Atlantic region.Which of the following indices reflects the information provided in the scenario?
A)low brand development index (BDI)
B)high brand development index (BDI)
C)low category development index (CDI)
D)high category development index (CDI)
E)high survey of buying power index (BPI)

Question

Quizplus · Accepted Answer

The Brand Development Index (BDI) measures the sales performance of a brand in a specific market or region relative to the population size of that area. A low BDI indicates that the brand (in this case, Helios Inc.'s Achilles range of running shoes) has a low market share in the specified region (South Atlantic region), which aligns with the scenario described.