Which of the following is true about the functions of the advertising manager in a centralized system?
A) The advertising manager is responsible for all sales and sales management activities.
B) The advertising manager has the final say in determining the sales forecasts.
C) The role of an advertising manager is similar to the role of an art director in a decentralized organization.
D) The advertising manager controls the entire promotions operation.
E) The advertising manager does not deal with planning and budgeting.
Correct Answer:
Verified
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