Which of the Following Is the Reason Why Companies Are

Which of the following is the reason why companies are increasingly choosing to opt for an incentive-based system?

A) to encourage agencies to use more mass-media advertising
B) to encourage agencies to stop using network TV advertising
C) to avoid the involvement of top management in the decision-making process
D) to demand more accountability and pay the agencies based on their performance
E) to encourage agencies to keep detailed records of the costs incurred while working with clients