As More Companies Adopt the Integrated Marketing Communications Approach to Their

As more companies adopt the integrated marketing communications approach to their advertising and promotions

A) they are increasingly concentrating on a mass-media strategy as it is relatively cheaper.
B) they are reducing their reliance on mass-media advertising, which is leading to changes in the way they compensate their agencies.
C) they are likely to move completely to cost-plus compensation systems.
D) incentive systems are becoming less important in compensating agencies.
E) fee agreements and cost-plus systems are generally being avoided in favor of the traditional compensation method.