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Which of the Following Statements About Making Creative Decisions for International

Question 64

Multiple Choice

Which of the following statements about making creative decisions for international advertising is true?


A) The creative approach used in a company's primary market usually will transfer well to foreign markets.
B) Creative strategies may have to be different for each market depending on factors such as consumers' usage patterns,cultural backgrounds and lifestyles.
C) Emotional appeals such as humor work well in virtually any country.
D) Sexual appeals work very well in nearly every country.
E) All of the above statements about making creative decisions for international advertising are true.

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