When Campbell's introduced its condensed soup in Great Britain it made no changes to the product as we know it in the U.S.The British,however,thought the soup was expensive and in very small cans-they were unaware of the need to add water.When this campaign was developed,Campbell's undoubtedly did not use:

Question

Quizplus · Accepted Answer

If Campbell's had used a local agency for the Great Britain market, they would have understood the cultural nuances and been able to advise the company to make changes to the product or packaging to better suit the market. By not using a local agency, Campbell's did not take a localized approach to its advertising.

When Campbell's Introduced Its Condensed Soup in Great Britain It