In case of a _____ approach to international advertising and promotion function,all decisions about agency selection,research,creative strategy and campaign development,media strategy,and budgeting are made at the firm's home office.

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In a centralized approach, all decisions related to international advertising and promotion happen from the firm's home office. This allows for consistency in messaging and branding across all markets, but may not fully take into account local differences and cultural nuances.

In Case of a _____ Approach to International Advertising and Promotion