In which of the following cases would centralization of the advertising function be a disadvantage?
A) When the advertiser wants to maintain a consistent brand image across markets.
B) When the advertiser wants to keep control of its brand message and image.
C) When the product is a high-technology product with universal appeal.
D) When the market conditions in the various markets differ widely.
E) When the company wants to save costs.
Correct Answer:
Verified
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