Marketers who think it is important to have advertising done by an agency that has a very good understanding of each international market in which it sells its products are likely to use a(n):

Question

Quizplus · Accepted Answer

Local agencies are likely to have a better understanding of the culture, language, and consumer behavior in the national market than agencies based in other countries. Using a local agency for each market would ensure that the advertising is tailored to the specific needs and preferences of the target audience in each country.

Marketers Who Think It Is Important to Have Advertising Done