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Which of the Following Statements About Media Strategy and Selection

Question 92

Multiple Choice

Which of the following statements about media strategy and selection for international markets is true?


A) The dominant advertising medium on a worldwide basis is print.
B) Television is not a dominant advertising medium in most developed countries.
C) Radio,billboards,and direct mail are of little value as advertising media in most foreign countries.
D) Media selection is typically globalized for a centrally planned advertising campaign.
E) All of the above statements about media strategy and selection for international markets are true.

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