Which of the following statements about media strategy and selection for international markets is true?
A) The dominant advertising medium on a worldwide basis is print.
B) Television is not a dominant advertising medium in most developed countries.
C) Radio,billboards,and direct mail are of little value as advertising media in most foreign countries.
D) Media selection is typically globalized for a centrally planned advertising campaign.
E) All of the above statements about media strategy and selection for international markets are true.
Correct Answer:
Verified
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