Which of the following statements about the use of advertising and sales promotion in international markets is true?
A) Advertising can often be done on a global basis while sales promotion must often be adapted to local markets.
B) Sales promotion can often be done on a global basis while advertising must often be adapted to local markets.
C) Advertising and sales promotion can be done either locally or globally with equal effectiveness.
D) Advertising and sales promotion are most effective when done on a regional basis.
E) Advertising is subject to varying regulations in foreign markets but sales promotion is not.
Correct Answer:
Verified
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