_____ is a method of testing ads by placing them randomly in certain copies of regularly distributed magazines.
A)Vehicle source testing
B)Burke's reflection test
C)A Flesch test
D)Dummy advertising vehicle testing
E)A contextual test

Question

Quizplus · Accepted Answer

Dummy advertising vehicle testing involves placing ads randomly in copies of regularly distributed magazines to test their effectiveness. This method allows researchers to track how often a particular magazine issue is read and which ads are noticed and acted upon. It is also less expensive than other testing methods, making it a viable option for smaller businesses with limited budgets.

_____ Is a Method of Testing Ads by Placing Them