A bank that wants to be your partner from the time your children are born until they finish college is definitely trying to:

Question

Quizplus · Accepted Answer

The bank wants to establish a long-term relationship with their customers, starting from an early age and lasting until the end of their college education. This is an example of relationship marketing, where the focus is on building strong, long-term relationships with customers rather than just one-time transactions. Benefitization strategy (A) refers to creating product benefits for customers, while long-term transactional marketing (C) focuses on maximizing short-term sales. Short-term dyadic communication (D) refers to one-time communication between two parties. Combining the roles of prospecting and map making (E) is not relevant to the situation described.

A Bank That Wants to Be Your Partner from the Time