When Paul purchased auto insurance,the agent asked if he had renters' insurance.Paul did not know he should buy an insurance policy to protect his belongings from fire and theft;he thought his landlord was responsible for that type of insurance.When the agent explained how Paul needed to insure his personal belongings,Paul agreed and purchased renters' insurance along with the auto insurance.This is an example of:

Question

Quizplus · Accepted Answer

The scenario describes a situation where the agent successfully convinced Paul to purchase additional insurance (renters’ insurance) along with the primary insurance product (auto insurance). This is known as cross-selling, where the agent offers complementary products to the customer.

When Paul Purchased Auto Insurance,the Agent Asked If He Had