When New Balance sponsors a campaign advertising the availability of its running shoes at FootLocker stores,this is an example of _____ advertising.

Question

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Vertical cooperative advertising occurs when a manufacturer and a retailer of the same product work together in a promotional campaign. In this case, New Balance (the manufacturer) and FootLocker (the retailer) are working together to promote the availability of New Balance's running shoes at FootLocker stores.

When New Balance Sponsors a Campaign Advertising the Availability of Its