The five resorts in the Bahamas that combined their promotional budgets to sponsor an "It's better in the Bahamas'" ad campaign,is an example of:

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The five resorts in the Bahamas pooling their promotional budgets to sponsor a joint ad campaign is an example of horizontal cooperative advertising. This type of advertising involves two or more firms at the same level of the distribution chain coming together to promote their products or services. In this case, the resorts are all offering similar products (resort accommodations in the Bahamas), so it makes sense for them to collaborate on a joint ad campaign to promote the destination as a whole.

The Five Resorts in the Bahamas That Combined Their Promotional