To purchase cookware,music CDs,and exercise videos advertised on television consumers are asked to call a toll-free telephone number.Viewers are instructed to have their credit cards handy when they call to place the order.This form of direct marketing is referred to as:

Question

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The one-step approach in direct marketing involves a single call to action, where consumers are encouraged to immediately make a purchase during the initial contact, as seen in the scenario where viewers are asked to call and have their credit cards ready.

To Purchase Cookware,music CDs,and Exercise Videos Advertised on Television Consumers