The major problem with the use of readers per copy figures is:
A)determining pass-along rates
B)determining time spent reading the magazine
C)calculating cost estimates efficiently
D)determining an efficient way to estimate the effects of sweep periods
E)calculating CPRP

Question

Quizplus · Accepted Answer

The major problem with the use of readers per copy figures is determining pass-along rates. This is because it is difficult to accurately determine how many people may read a copy of a magazine that is passed along to them. Pass-along rates can vary greatly depending on the magazine and the demographics of its readership. This makes it difficult to use readers per copy figures as a reliable measure of a magazine's reach and audience size.

The Major Problem with the Use of Readers Per Copy