Why should an effective media strategy be flexible?
A)due to the potential development of new advertising media
B)due to an alteration of a competitor's media schedule
C)due to the unavailability of the desired medium
D)due to a drop in the ratings of a show previously on the media schedule
E)due to all of the above

Question

Quizplus · Accepted Answer

All of the given options are reasons why an effective media strategy should be flexible. The development of new advertising media means that marketers need to be open to exploring new advertising channels. Competitors may also alter their media schedule, forcing marketers to adjust their own strategy accordingly. Additionally, the unavailability of a desired medium may require marketers to explore alternative options. And if a show's ratings drop, it may no longer be an effective channel to reach the desired audience. Therefore, flexibility is key for a successful media strategy.

Why Should an Effective Media Strategy Be Flexible