With which of the following media would you find CPRP used to compare cost figures?
A)magazine
B)transit
C)newspaper
D)billboard
E)television

Question

Quizplus · Accepted Answer

CPRP (Cost Per Rating Point) is a metric used primarily in television advertising to compare the cost-effectiveness of different programs or time slots. It is not typically used for print or outdoor media like magazines, transit, newspapers, or billboards.

With Which of the Following Media Would You Find CPRP