CPM is an expression of ______ for various media vehicles.
A)relative cost
B)absolute cost
C)reach
D)frequency
E)mode

Question

Quizplus · Accepted Answer

CPM stands for Cost Per Thousand Impressions. It is a measure of the relative cost of an advertising campaign across various media vehicles. The cost per thousand impressions indicates the cost that an advertiser pays for 1,000 impressions or views of an ad. Therefore, CPM is a measure of the relative cost of advertising across different media channels, allowing advertisers to compare the cost of reaching their target audience through different media channels.

CPM Is an Expression of ______ for Various Media Vehicles