A retailer wants to advertise its "Back-to-School" sale in a city that has two daily newspapers.There are 450,000 subscribers to Newspaper A and 520,000 subscribers to Newspaper
A) which newspaper has readers who have school-aged children
B) the pass-along readership of each
C) the CPP for both
D) the daily inch rate
E) the socioeconomic status of subscribers to each newspaper
Correct Answer:
Verified
Q73: _ of the medium or vehicle is
Q76: Advertising and promotional costs can be categorized
Q79: _ is used to compare media vehicles.
A)Net
Q89: Cost per thousand is a measure of
Q91: For newspapers,the cost efficiency formula is based
Q92: According to _,a media buyer for a
Q93: In order to compare the relative costs
Q94: CPM is an expression of _ for
Q95: In purchasing time on television,it often becomes
Q101: Which medium offers the most target selectivity?
A)radio
B)outdoor
C)direct
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