In order to compare the relative costs between two print media,an advertiser needs to use:
A)reach
B)frequency
C)GRPs
D)CPM
E)BDI

Question

Quizplus · Accepted Answer

CPM, or cost per thousand impressions, is a metric used to compare the relative cost-efficiency of different media channels. It measures the cost of reaching one thousand people with a particular advertising message, making it the best choice for comparing the costs of different print media options. Reach, frequency, GRPs, and BDI are important metrics for evaluating advertising effectiveness, but they are not useful for comparing costs between different media channels.

In Order to Compare the Relative Costs Between Two Print