In purchasing time on television,it often becomes difficult to determine the print equivalent cost.As a result,some television rate cards now express costs in terms of _____ so as to provide a comparable base.
A)reach
B)frequency
C)GRPs
D)CPM
E)absolute cost

Question

Quizplus · Accepted Answer

CPM (Cost Per Thousand) is used to express costs in a way that allows for comparison across different media by standardizing the cost per thousand impressions or views.

In Purchasing Time on Television,it Often Becomes Difficult to Determine