According to _____,a media buyer for a manufacturer of paintball guns would be better satisfied with the ad's performance if he or she purchased an ad in Paintball Sports magazine rather than Sports Illustrated.
A)the theory of absolute cost
B)the concept of effective reach
C)target CPM (TCPM)
D)the GRP measurement
E)none of the above

Question

Quizplus · Accepted Answer

Target CPM (TCPM) focuses on the cost of reaching the target audience specifically, which would be more efficient in a niche magazine like Paintball Sports compared to a broader publication like Sports Illustrated.

According to _____,A Media Buyer for a Manufacturer of Paintball