Magazine A has a cost for a full-page ad of $10,000 and a circulation figure of 5,000,000.Of these 5,000,000 subscribers,40 percent are tennis buffs.Magazine B has a cost for a full page of $10,000 and a circulation of 3,000,000.Of the 3,000,000 subscribers 75 percent are tennis buffs.If you sold tennis racquets and wanted to compare the CPM effectiveness of these magazines,which would you choose?
A)Magazine A
B)Magazine B
C)Magazine A would be just as effective as Magazine B
D)more information is needed on audience size
E)more information is needed on costs For Magazine A: 5,000,000 x 40 % = 2,000,000.(10,000/2,000,000)*1,000 = $5.For Magazine B: $3,000,000 x 75 percent = 2,225,000.

Question

Quizplus · Accepted Answer

Magazine B has a lower CPM ($4.44) for reaching tennis buffs compared to Magazine A ($5), making it more cost-effective for targeting that audience.

Magazine a Has a Cost for a Full-Page Ad of $10,000