A(n) _____ refers to the approach used in an advertisement to elicit some consumer response or influence feeling.The way this approach is turned into an advertising message is the _____.
A)advertising appeal;advertising campaign
B)creative execution style;advertising appeal
C)creative execution style;advertising campaign
D)advertising appeal;creative execution style
E)brand image;positioning

Question

Quizplus · Accepted Answer

The first part of the statement defines advertising appeal as the approach used to elicit a response or influence feelings. The second part refers to how this approach is transformed into an advertising message, which is the creative execution style. Therefore, the correct option is D, which links the two parts of the statement.

A(n) _____ Refers to the Approach Used in an Advertisement