The ad for TDAmeritrade investment company states the company is "Ranked #1 by SmartMoney Magazine for the Do-It-Yourself Investor." The ad is using a(n) _____ appeal.
A)emotional
B)competitive advantage
C)popularity
D)favorable price
E)transformational

Question

Quizplus · Accepted Answer

The ad is using a competitive advantage appeal by stating that they are ranked #1 by SmartMoney Magazine for the Do-It-Yourself Investor, implying that they are the best option for individuals looking to invest on their own.

The Ad for TDAmeritrade Investment Company States the Company Is