Aleve ran a series of ads showing everyday people having to deal with minor arthritic pains. In each instance, the individual was pleased to learn that two Aleve were just as effective as taking eight of his or her old pain reliever. This ad campaign is using a(n) _____ appeal.
A)emotional
B)competitive advantage
C)fear
D)favorable price
E)transformational

Question

Quizplus · Accepted Answer

The ad is using a competitive advantage appeal by highlighting the fact that two Aleve pills are just as effective as eight pills of the consumer's current pain reliever.

Aleve Ran a Series of Ads Showing Everyday People Having