The _____ is the manner in which an advertising idea is turned into a message and presented to consumers.
A) advertising appeal
B) creative execution style
C) rational appeal
D) emotional appeal
E) big idea
Correct Answer:
Verified
Q2: Toyota ran an advertisement proclaiming their Camry
Q3: _ is viewed as "something that moves
Q4: Intuit,a computer software company,runs an advertising campaign
Q5: The agency that developed the 'Jack-in-the-Box' fast-food
Q6: Which of the following statements is true
Q8: An ad for Calloway Gardens Resort stresses
Q9: Advertising appeals that focus on functional or
Q10: An ad for Enbrel,a prescription medicine for
Q11: The ad for 'TDAmeritrade' investment bank states
Q12: The Glad trash bag campaign,which used the
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