The agency that developed the 'Jack-in-the-Box' fast-food restaurants ads created a new ad with the return of a brand image that was remembered by customers from previous years,thereby creating a(n):
A)advertising appeal.
B)creative plan.
C)marketing plan.
D)sales approach.
E)sales presentation.

Question

Quizplus · Accepted Answer

The return of a brand image that was remembered by customers from previous years is an example of an advertising appeal, as it leverages nostalgia and familiarity to connect with the audience.

The Agency That Developed the 'Jack-In-The-Box' Fast-Food Restaurants Ads Created